Zapier
Automate workflows by connecting apps without code
Overview
Zapier is a US-based SaaS platform that enables users to automate workflows by connecting over thousands of web and cloud applications using a low-code/no-code interface. Founded in 2011 and publicly launched in 2012, it supports multi-step automation (‘Zaps’), integrating with a vast ecosystem of apps and incorporating AI features such as Zapier Copilot. It has grown through product-led strategies and selective acquisitions to enhance AI orchestration capabilities.
Strengths & Limitations
Strengths
Extensive app ecosystem
Connects with thousands of apps, offering broad automation possibilities.
Low-code/no-code usability
Designed for users with minimal technical skills.
AI-enhanced workflows
Includes AI features such as Copilot, AI fields, logic and orchestration tools.
Flexible tier structure
Several plans accommodate individuals, teams, and enterprises with increasing task limits and features.
Remote-first scalable company
Fully remote since inception, with profitable growth and minimal venture funding.
Limitations
Task-based pricing unpredictability
Billing tied to successful action steps can lead to cost surprises at scale.
Free tier limitations
Only 100 tasks/month and limited steps; insufficient for sustained heavy use.
Complex logic constraints
More intricate branching workflows may require higher-tier plans or different tools.
No self-hosting
All processing happens in the cloud, raising data control concerns for sensitive environments.
Pricing
Model: Freemium
Free tier: $0/month for up to 100 tasks/month, unlimited Zaps but only two-step workflows. Professional: approximately $20–30/month (billed annually) for 750–2,000 tasks and multi-step Zaps, webhooks, premium app access. Team: roughly $69–103/month with collaboration features for multiple users. Enterprise: custom pricing including SSO, admin controls, observability, dedicated support. Pricing varies depending on billing cycle and task consumption.
Who it's for
Ideal for
Individuals or small teams seeking to automate tasks across multiple web apps without coding, benefiting from AI enhancements and flexible growth.
Not ideal for
Organizations with very high-volume or complex automation needs requiring predictable pricing or on-premise deployment.
What users say
- Powerful integration capabilities
- Ease of setup for non-technical users
- Cost sensitivity at higher usage
- Valued AI enhancements
Prompts & Results
›Set up a Zap that adds new email leads from Gmail to a CRM and sends a Slack notification.
Workflow triggered by new Gmail → creates record in CRM (counts as one task) → sends Slack message (second task).
›Use Zapier Copilot to generate a multi-step automation.
Copilot guides setup by suggesting trigger, mapping fields, and adding logical filters to build the automation quickly.
›Automate form submissions into a spreadsheet and notify the team.
Form submission captured via Zapier Forms → added to Table or spreadsheet → sends team notification via preferred channel.
›Route support tickets based on keyword content.
Trigger on new ticket → evaluate content using filters or AI fields → route to appropriate support channel or user accordingly.
FAQ
What counts as a task in Zapier?+
A task is a successful action step in a workflow. Triggers and filter steps don’t count towards limits.
Can I automate without code?+
Yes — Zapier is built for low-code or no-code automation via Zaps, Tables, and Forms.
What AI features does Zapier include?+
AI enhancements include Zapier Copilot, AI fields, conditional logic, and AI orchestration across workflows.
Does Zapier support team collaboration?+
Yes — Team and Enterprise tiers offer shared workspaces, shared app connections, and administrative controls.
Ratings & Reviews
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