Make
Visual workflow automation platform with AI agents and drag‑and‑drop scenario building
What is Make?
Make is a cloud‑based, visual, no‑code automation platform that enables users to build complex workflows by connecting apps via a drag‑and‑drop canvas. Originally launched as Integromat in the Czech Republic, it was acquired by Celonis and rebranded to Make. In 2025–2026, Make introduced AI capabilities—such as AI Agents and AI Toolkit—and shifted from an operations‑based pricing to a credit‑based model. The platform supports custom code through an embedded code app, and allows integration with external AI providers (bring‑your‑own‑key) across paid plans.
What you can do with it
Lead capture automation
Automatically ingest lead data from ad platforms into sheets or CRM systems.
Document processing with AI
Extract text from PDFs or images using AI modules and route outputs to downstream apps.
AI‑driven customer interaction
Deploy an AI Agent that interprets user requests and autonomously calls tools to respond.
Multi‑branch workflows
Construct complex conditional logic flows using routers, loops, and filters without code.
Team template sharing
Internal teams collaborate by creating and sharing reusable scenario templates.
Custom code execution
Embed JavaScript or Python logic within workflows to handle specialized processing.
Key features
- Visual drag‑and‑drop workflow builder (scenario canvas)
- Support for routers, filters, iterators and error handling
- Credit‑based execution model (per module/step cost)
- Native AI Agents integrating LLMs (e.g., GPT‑4, Claude, Gemini)
- Fill‑by‑AI natural‑language module configuration
- AI Content Extractor for images, PDFs, audio
- Prompt‑based authoring alongside visual and code options
- Extensive prebuilt app integrations (2,000–3,000+ connectors)
Screenshots
Inputs / Outputs
Strengths & Limitations
Strengths
High automation value
Provides more operations/credits per dollar than competitors such as Zapier, especially at scale.
Advanced visual builder
Canvas‑based editor handles branching logic, routers, loops, and complex scenarios effectively.
Rich integration ecosystem
Connects with 3,000+ apps and supports custom code (JavaScript/Python) for flexibility.
Built‑in AI and agent support
Includes AI agents, content extraction, web search, and allows bringing your own AI provider key.
Generous collaboration features
Unlimited users on most plans; Teams tier adds roles, shared templates, and enterprise controls.
Scalable credit model
Supports credit plans ranging from thousands to millions per month with annual billing discounts and scalable overages.
Limitations
Pricing complexity
Credit consumption can be hard to forecast, especially for workflows with loops, routers, polling triggers, or AI modules.
Free tier limitations
Free plan is limited to 1,000 credits and 2 active scenarios; not suitable for production workloads.
Polling inefficiencies
Scheduled (polling) triggers consume credits even when no new data is available, increasing unexpected usage.
AI credit unpredictability
Built‑in AI modules consume credits variably based on token usage, making cost estimates uncertain.
Feature gating by tier
Priority execution, custom variables, full‑text logs reserved for Pro or higher; team management only in Teams/Enterprise.
Pricing & Plans
Model: Freemium
Free
Up to 1,000 credits and 2 active scenarios with visual builder and basic modules
Core
10,000 credits, unlimited scenarios, one‑minute scheduling, Make API access
Pro
Everything in Core plus priority execution, custom variables, full‑text log search
Teams
Includes Pro features plus team roles, shared templates, collaboration tools
Free: 1,000 credits/month, 2 active scenarios. Core: ~$9/month (annual billing) for 10,000 credits, unlimited scenarios. Pro: ~$16/month adds priority execution, custom variables, full‑text log search. Teams: ~$29/month adds team roles and shared templates. Enterprise: custom pricing, SLAs, SSO, overage protection. Credits consumption model since August 2025; AI modules vary in credit usage. Annual billing offers ~15–20% discount. Overage and credit scaling available up to millions of credits/month.
Who it's for
Ideal for
Freelancers, technical operators, and small teams building visual, multi‑step, branching automation workflows seeking high value per dollar and AI flexibility without code.
Not ideal for
Users who need predictable per‑task billing, very high AI token workloads without credit model clarity, or those uncomfortable estimating credit consumption for complex scenarios.
What users say
- Cost‑effectiveness
- Visual complexity handling
- AI integration flexibility
- Scalability of automation
- Steep learning curve for billing
Prompts & Results
›Create a scenario that monitors a Gmail inbox and logs new emails to a Google Sheet.
Visual workflow with Gmail 'watch emails' trigger → filter → Google Sheets 'add row' action; consumes one credit per module executed.
›Set up an AI Agent to summarize Slack messages when they arrive.
Workflow uses Slack trigger → AI agent summarization module → post summary back to Slack; credit use depends on AI token consumption.
›Use Make Code app to transform incoming data with custom Python logic.
Embed Python code in the scenario to parse and restructure data mid‑flow; code execution consumes credits per second executed.
›Collaborate with a team on shared automation templates.
Teams plan allows user roles and scenario template sharing across the organization for streamlined collaboration.
FAQ
What is a credit in Make?+
A credit generally corresponds to one module action in a scenario, but AI modules may consume more credits depending on token usage and processing complexity.
What changed in Make’s pricing model?+
In August 2025, Make shifted from 'operations' to a credit‑based model; the change affects AI modules and overage mechanics but retains a one‑to‑one mapping for standard actions.
What features differentiate Core, Pro, and Teams tiers?+
Core adds unlimited scenarios and API access; Pro adds priority execution, custom variables, full‑text logs; Teams adds user roles and template sharing.
Is AI agent functionality available on lower tiers?+
Yes—AI Agents and bring‑your‑own‑LLM API key support are available on all paid plans, including Core.
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